Branding
In my professional sphere of work (and occasionally in freelance) I've worked on a number of branded print & digital products. Some involve real brands, and some are faux brands to be used for product mockups.
Brand Identity Guides (Real Customers)
My work offers brand identity guides where, based on the aesthetic the customer is wanting (i.e. elegant, mid century modern, etc.), I flesh out their brand and mock it up on various products in the hopes that they'll purchase from us. In some cases, if the customer has a low quality logo, I'll refresh it (second image). Or if they have no logo, I'll create a new one for them (third image). In each of the below examples, the customers were so pleased, they ordered almost all of the products I mocked up for them.
Custom Comp Designs (Faux Brands)
The following are mockups of "custom" products, which demonstrate to a customer how a branded design could look on some of our products. Branding and mockups were each built by me for these products.
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City Under the Sea
I designed this logo for Aubree's jewelry business while I was still in college. I made her an art deco style poster for a gift, and she loved it so much that she wanted me to use the artwork to brand her entire business.
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