Branding
In my professional sphere of work (and occasionally in freelance) I've worked on a number
of branded print & digital products. Some involve real brands, and some are faux brands to
be used for product mockups.
of branded print & digital products. Some involve real brands, and some are faux brands to
be used for product mockups.
Brand Identity Guides
My work offers free brand identity guides mocked up to promote customer businesses and entice them to buy our products. In both of these instances I either did a refresh of the company's existing logo or built the logo from scratch for the company before crafting the branded products.
Specialty Market Products
During a Women's Health market research project, I made a faux logo and brand style and used these to mock up products
that may be most frequently used in the industry. Here are several among the dozens of items created.
that may be most frequently used in the industry. Here are several among the dozens of items created.
City Under the Sea
I designed this logo for Aubree's jewelry business while I was still in college. I made her an art deco style
poster for a gift, and she loved it so much that she wanted me to use the artwork to brand her entire business.
poster for a gift, and she loved it so much that she wanted me to use the artwork to brand her entire business.
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Wholesale Comp Designs
The following designs are the faux brands used to promote wholesale products on SharperBags.com
First, I followed turnovers from SharperBags to create faux logos to be used on a number of their products. Then, in order to create comps, I had to set up templates on photographed blank products, so the customer could see bleed/trim areas, and approximate the maximum amount of space their design could take up on different items. My templates would also allow future designers to easily replace artwork on a comp.
First, I followed turnovers from SharperBags to create faux logos to be used on a number of their products. Then, in order to create comps, I had to set up templates on photographed blank products, so the customer could see bleed/trim areas, and approximate the maximum amount of space their design could take up on different items. My templates would also allow future designers to easily replace artwork on a comp.
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